MY MUDRA at GFF Mumbai 2026Booth No. R23, Pavilion9–11 Sep 2026Meet Us & Explore Smarter Financial Solutions
Discover Swadeshi Mela 2025 in Kanpur — India’s largest platform for MSMEs to exhibit innovative products, connect with industry leaders, and benefit from diverse government support programs and opportunities.
Anjali Singh
Assistant Manager
Swadeshi Mela 2025 is one of the most anticipated Kanpur business events 2025 in India. It is a place where Micro, Small and Medium Enterprises (MSMEs) can show their products and services. Here you get to meet buyers and customers. You can also get help from government support for MSMEs and other schemes that support local entrepreneurs. One such opportunity you can get if you are short on funds, you can apply for a MSME loan from My Mudra and get the support you need.
It took place from October 11 to 18, 2025, in Kanpur this year. It helps your business to get more attention and is a place for you to connect with customers. If your MSME is in Kanpur or you want to grow your business, this fair can open up many new MSME opportunities in Kanpur for you. You should not miss out on these possibilities to increase your business.
Here are the advantages you can get from the Swadeshi Mela Kanpur:
The event brings together many businesses. They can be business owners, skilled craftspeople and professionals from different areas. This is a chance for you to meet new people and make connections. Talking to peers and potential partners can give you a chance to have collaborations, joint ventures and learning from each other’s experiences. This is one of the best MSME networking opportunities.
The mela features more than 70 stalls showcasing MSMEs, ODOP products and handicrafts. It is a great chance for you to display your products to a large audience. This includes both local customers and industry buyers. Participating in local business exhibitions can help you to increase your brand and attract more customers.
The government has introduced several initiatives to support MSMEs. It includes interest-free loans. They are up to ₹5 lakh for young entrepreneurs and advanced toolkits for artisans under the Vishwakarma Shramik Samman Yojana. They help your business do better and make it easier for you to keep up with others in the market. These schemes are important for MSME growth India.
The mela offers workshops and seminars focused on many topics. It can be skill development, digital marketing, financial literacy, etc. These sessions give you the knowledge and tools you need to succeed in a competitive market.
Here is what you need to follow:
You need to fill out the online registration form. It is available on the official Swadeshi Mela website. First, you share your business details and choose the booth you want. Then you submit all the needed documents.
Vendors can choose between two booth sizes:
Additional services include:
Keep in mind that all these are not refunded.
Booth setup was on September 11, 2025, from 5:00 PM to 10:00 PM. Being on time helps you to make sure everything is smooth and you are ready.
To make the most of your participation at the mela, focus on these:
Use your social media platforms and local advertising to inform your customers about your participation. You can show sneak peeks of your products on your accounts. The booth setup can help you get attention and get visitors.
Create an inviting and informative booth. It can show your brand and products to your customers. You need to use banners, samples and brochures to get customers' attention and keep them engaged.
Conduct live demonstrations of your products to engage your audience. It is also a chance for you to show your expertise. Interactive sessions can help you get more visitors to your stall and they will remember your brand.
Collect your customers’ phone numbers and keep them informed about your services. You can send them custom notes and exclusive deals.
Several government schemes are designed to support MSMEs:
|
Scheme Name |
Description |
|
PMEGP (Prime Minister's Employment Generation Programme) |
It gives you financial help to start a new small business |
|
MUDRA (Micro Units Development and Refinance Agency) |
You can get a loan of up to ₹10 lakh to start activities that earn money |
|
CGTMSE (Credit Guarantee Fund Trust for Micro and Small Enterprises) |
They give you collateral-free credit for your business |
|
Stand-Up India Scheme |
Can be used to help SC/ST and women to get bank loans from ₹10 lakh to ₹1 crore |
Participating in the Swadeshi Mela 2025 is a great chance for MSMEs in Kanpur. It helps reach more customers and is a great place for you to grow your connections. Here, you become a part of promoting local products. Using the resources you have can help you do your job better and support others. This way, you can grow your business and reach more customers and make the most of MSME opportunities in Kanpur.
You get a lot of benefits from the mela. It is a place where you can get noticed, meet people and explore funding options. It is a place for you to work with other companies and learn about what your customers want.
You can register on their website. Fill the application form, submit your registration and details and pay fees.
You can get standard, premium and exhibition stalls. Each has a different space and you get facilities depending on your budget and needs.
Yes. You can get help with cheaper stalls, loans and training sessions. They teach you about guidelines, promotion and how to expand your business.
You can plan your design, display materials and outreach ideas early on. Decide what goals you want to reach and remember to stay in touch with people you connect with there.
Assistant Manager
Hey there, I'm Anjali Singh. With over 6 years of experience in finance, I specialize in creating content on banking, loans, and financial planning. My goal is to simplify complex financial topics and help readers make informed decisions through my articles.
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