Mudra Fincorp Ltd aims to provide exceptional financial services. Evolving into a renowned brand, we've achieved significant milestones in loan consultancy, partnering with multinational banks and NBFCs. With a monthly loan disbursement exceeding 150 crores, our rapid expansion spans 140+ locations across India.
Operating under the "mymudra" brand, we employ diverse strategies like tele-calling, field sales, online presence, and collaborations for customer outreach. Our seasoned team of 800+ professionals in the financial sector prioritizes swift, secure, and reliable service delivery within 120 minutes. Committed to excellence, we aim to set new industry standards by offering seamless, cost-effective financial solutions to meet customer borrowing and investment needs. Join us in transforming financial experiences.
We are looking for a talented and creative Social Media Marketer to join our team. As a Social Media Marketer, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage audiences, and drive traffic to our platforms.
.Key Responsibilities:
Develop and execute social media marketing strategies to promote our brand, and services across various platforms.
Create engaging and original content for social media posts, including text, image, and video content. Ensure content is in line with industry trends and showcases the company's expertise in the finance field.
Manage and maintain social media accounts (including but not limited to Facebook, Twitter, LinkedIn, Instagram, and Youtube) including scheduling posts, monitoring engagement, and responding to comments or messages.
Conduct market research and stay updated with industry trends to optimize social media strategies.
Collaborate with the marketing team to align social media efforts with overall marketing goals.
Analyze social media performance using analytics tools and report on key metrics and insights.
Stay informed about changes in social media algorithms and implement strategies accordingly.
Measure engagement metrics like likes, comments, and shares to evaluate content resonance
Monitor reach, indicating unique users exposed to your content
Measure impressions, accounting for total content views
Track new follower growth across social media platforms
Analyze the conversion rate from social media followers to desired actions
Create content for our Instagram page (may require the person to be in front of the camera)
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience of 2-3 years working as a Social Media Marketer.
Proficiency in using various social media platforms and social media management tools.
Strong content creation skills, including writing, editing, and designing visual content.
Knowledge of social media analytics and the ability to interpret data to drive improvements.
Creative thinking and the ability to generate innovative ideas for social media campaigns.
Excellent communication and interpersonal skills.
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